Privacy Policy

1. Information We Collect

InfertileTruth does not require user accounts, login credentials, or any form of registration. We do not collect personal information such as your name, email address, or payment details.

However, when you visit our site, certain information is automatically collected through third-party services we use:

• Usage data — pages visited, time spent on pages, referring URLs, and general navigation patterns within the site.
• Device and browser information — browser type and version, operating system, screen resolution, and device type.
• Approximate location — general geographic location derived from your IP address (city or region level, not precise location).
• Cookies and similar identifiers — small data files placed on your device by Google Analytics and Google AdSense to recognize your browser across visits.

2. How We Use Information

The information collected through our third-party services is used to:

• Understand how visitors use our site so we can improve content, layout, and user experience.
• Analyze traffic trends and measure the effectiveness of our content.
• Display relevant advertisements through Google AdSense to support the operation of this site.

We do not sell, trade, or otherwise transfer any information to outside parties beyond what is described in this policy.

3. Third-Party Services

Google Analytics (GA4)

We use Google Analytics 4 (measurement ID: G-BY5B6D2RPF) to collect anonymized usage statistics. Google Analytics uses cookies and similar technologies to gather information about how visitors interact with our site. This data is processed by Google and is subject to Google's Privacy Policy. Google Analytics may collect:

• Pages you visit and how long you stay on each page
• How you arrived at our site (search engine, direct link, referral)
• Your approximate geographic location
• Device type, browser, and operating system information
• Interaction events such as scrolls and clicks

Google AdSense

We use Google AdSense (publisher ID: ca-pub-1754911588650732) to display advertisements on our site. AdSense may use cookies and web beacons to serve ads based on your prior visits to this site or other websites. Google and its advertising partners may collect or receive information from our site and use that information to provide measurement services and targeted advertisements. This data is subject to Google's Advertising Privacy Policy.

4. Cookies and Tracking Technologies

InfertileTruth itself does not set any first-party cookies. However, the third-party services we use — Google Analytics and Google AdSense — place cookies on your device. These cookies include:

• _ga, _ga_* — set by Google Analytics to distinguish unique users and sessions. These cookies expire after 2 years and 24 hours, respectively.
• __gads, __gpi — set by Google AdSense to track ad interactions and serve personalized ads. Expiration varies.
• NID, IDE, DSID — set by Google's advertising network (DoubleClick) to remember your preferences and serve relevant ads across the web.

These cookies help us understand aggregate visitor behavior and allow Google to deliver advertisements. They do not give us access to your personal information.

5. Your Privacy Choices

You have several options for controlling how your data is used:

• Browser cookie settings — most browsers allow you to block or delete cookies through their settings. Note that blocking cookies may affect the functionality of some websites.
• Google Analytics opt-out — you can install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting data about your visits.
• Google ad personalization — you can opt out of personalized advertising by visiting Google Ads Settings or the Digital Advertising Alliance opt-out page.
• Do Not Track — some browsers offer a "Do Not Track" signal. While we respect your preference, please be aware that Google's services may not respond to DNT signals in all cases.

6. Children's Privacy

InfertileTruth is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe that a child under 13 has provided information through our third-party services, please contact us and we will take steps to remove such information.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically to stay informed about how we handle your privacy.

8. Contact Information

If you have any questions or concerns about this Privacy Policy or your privacy while using our site, you can reach us at:

privacy@infertiletruth.com